Research on Child Development

Before setting out to build Joon, we spent a lot of time deep-diving into the available research, speaking with child development experts, and understanding major frameworks.

We started with existing Child Development Frameworks

When conducting research, these were the top 3 child development frameworks that were most referenced and seemed to be the most comprehensive for teaching children the most important life skills to be successful
Chan Zuckerberg Whole Child Approach
Whole Child Approach
Priscilla Chan & Mark Zuckerberg
Mind in the making life skills
MITM's 7 Essential Life Skills
Ellen Galinsky & Bezos Family Foundation
Character lab 3 definitions of character
3 Definitions of Character
Character Labs - Angela Duckworth

Then, we built the Joon framework

research-backed child development framework for raising kids

Studying these well known frameworks and understanding their overlap, we set out to put together a comprehensive and tactical framework that parents can use to raise their children and teach them life skills.

While these 3 frameworks were a great starting point, quite a few Child Development Experts agreed that they were a bit vague, so we wanted to create something that would be descriptive enough to help parents create the right activities for their kids. We use this framework to help parents assign meaningful tasks in each category to ensure that their child develops in all 6 categories.

With the help of Parenting Experts

In order build the strongest framework possible, we needed to make sure we had a dedicated team of parenting experts to help guide the way. Together, we were able to come up with this child development framework that encapsulates all major characteristics and traits that are recommended by Pediatricians and Child Development PhDs.


Dr. David Hill, MD, FAAP

Father, Renowned Pediatrician, Award Winning Author of several parenting books


Ena Zhang

Mother, Chief Operating Officer at Fluxon, Founded PyggyBank (banking app for teens)


Shauna Anderson

Mother, Founder @ USchool.com, Chair at South Sutter Charter Schools


Gabi Jubran 

Founder @ HAPPI (Helping Awesome Parents Parent Intentionally), Digital Wellness Collective

And detailed case studies on Child Development

Case Study 1

A Tripartite Taxonomy of Character: Evidence for intrapersonal, interpersonal, and intellectual competencies in children

Case Study 2

Integrating psychological and cultural perspectives on virtue: The hierarchical structure of character strengths.

Case Study 3

Behavioral Treatments for Kids With ADHD: Helping kids get organized and control problem behaviors

Case Study 4

Harvard psychologist to parents: Do these 7 things if you want to raise kids with flexible, resilient brains

Case Study 5

How self determination theory can help parents raise independent kids

Case Study 6

Early Childhood Education and the Four Key Benefits on Child Development

To Summarize...

Parenting isn't easy. It's not meant to be.

In fact, parenting is one of the toughest jobs on the planet, yet nobody teaches you how to be an effective parent so your child can grow up to become independence, responsible, successful, and most importantly, happy.

Sure, there are parenting books, courses, coaches, videos, etc. But when you are facing these problems as a parent head on, you rarely have time to stop, research, understand the core problem, and resolve it.

What makes this job even more difficult is that the elementary educational system was established more than a century ago prior to the study of child development emerging as a scientific field. This means that the educational system does not take into consideration any of the new learnings regarding a child's brain and its development (beyond academic capabilities).

"Grounding education in human development means taking a whole child approach to learning that accounts for the many different ways in which young people grow."

- Chan Zuckerberg Foundation

So, what are we trying to accomplish with Joon?

Our goals are simple.

1) Understand all the expert research available on early childhood development
2) Create the tools necessary to help parents apply this research in an tactical way
3) Empower parents to use these tools to raise the most successful and happy children possible

We understand that everyone has their own parenting style and perception of how to parent. So, we will acknowledge that Joon may not be for every parent. However, if you choose to embark on this tough parenting journey with us, we will be there every step of the way to help you raise a well-rounded child.

Get help raising a successful child today.

Get started

Further Research & Sources

  1. https://www.mother.ly/parenting/advice-to-help-you-be-a-better-parent
  2. https://www.childtrends.org/wp-content/uploads/2019/08/NOM-FAQ_ChildTrends_Aug2019.pdf
  3. http://www.buffalo.edu/ubnow/stories/2021/09/cameron-htks-assessment.html
  4. https://www.cnbc.com/2021/09/07/the-emotional-intelligence-skill-parents-need-to-teach-kids-according-to-parenting-experts.html
  5. https://www.usatoday.com/pages/interactives/sponsor-story/robert-wood-johnson-foundation/What-its-like-raising-kids-in-America/
  6. https://www.amanet.org/articles/the-six-essential-characteristics-of-successful-people/
  7. https://www.psychologytoday.com/intl/blog/actionable-advice-help-kids-thrive/202109/suffering-setbacks-during-the-pandemic-doesnt-mean
  8. https://www.unmc.edu/news.cfm?match=20029
  9. https://www.longislandpress.com/2021/08/18/parenting-techniques-for-raising-resilient-children/
  10. https://www.babygaga.com/toddlers-having-chores-benefits/
  11. https://www.babygaga.com/the-mental-load-from-motherhood-real-mom-talk/
  12. https://www.femina.in/relationships/parenting/chore-sharing-and-building-bonds-201452.html
  13. https://www.edutopia.org/article/helping-parents-feel-more-comfortable-tech
  14. https://aleteia.org/2021/07/25/how-to-raise-children-who-voluntarily-help-with-chores/
  15. https://kathyhirshpasek.com/early-childhood-education/